How Netlife Scaled Onboarding Across 38 Countries Without Growing Their Team
Netlife cut onboarding time dramatically and gained complete visibility into customer training—across 38 sales agents and hundreds of client companies.
About Netlife
Netlife is a Norwegian SaaS company serving customers in 38 countries through both direct sales and a network of sales agents. Their customer base ranges from sole proprietors to enterprise companies with 500+ employees.
The Challenge
Zero visibility into customer training. Every sales agent onboarded customers their own way. Netlife faced a problem common to growing SaaS companies: they had no insight into whether their customers' employees were actually learning their software. The problems: - Every sales agent onboarded customers differently - No alignment across 38 countries - No visibility into how agents trained customers - No data on whether customers were adopting the product With customers ranging from 3-person teams to 500+ employee enterprises, a one-size-fits-all approach wasn't an option.
The Solution
Structured, role-based training at the individual level Ascend Onboarding introduced a structured approach where every user receives customized training based on their role and department. What changed immediately: Self-sufficient and prepared Customers' employees complete relevant training in Ascend before meeting Netlife's team for in-person onboarding. They come prepared, not starting from zero. Person-level metrics Netlife, their agents, and their client organizations now see exactly who has completed training and who hasn't. No guessing. No assumptions. Focus on what matters The onboarding team spends time on challenging tasks rather than repeating basic walkthroughs for every new customer.
The Result
Scale faster without scaling headcount Netlife is now positioned to bring on more customers without expanding their onboarding team. "Ascend completely transformed how we onboard. What used to be a slow, inconsistent process across sales agents is now unified, automated, and transparent. We've cut onboarding time dramatically, and for the first time, we see exactly what's happening at every step." — Harri Olkinuora, Sales Manager at Netlife
Sound Familiar?
If your customers' employees need to learn your software, and you don't have full visibility into whether they actually do, it's worth a conversation.
